B2B Maturity Assessment Published: July 13, 2024 ⚙️ Digital Tools: Inventory Not reflected online Some locations Most locations All inventory locations Back Next ⚙️ Digital Tools: Pricing Transparency Can't display price online Non-negotiated prices only Negotiated prices shown Complex discounting online, configurators and CPQ Back Next ⚙️ Digital Tools: Order Status Must call for order status Order delivered shown online Real-time location tracking Advanced notification channels of real time location tracking (e.g. via text) Back Next ⚙️ Digital Tools: Digital Marketing None Personalized emails Digital retargeted ads Integrated multi-channel marketing approach (single view of the customer) Back Next ⚙️ Digital Tools: Site Personalization No personalization "One-to-all" Rules-based Persona-based Predictive models-based 1:1 Back Next ⚙️ Digital Tools: Site Search None or commerce platform out of the box Keyword-based or rules-based Semantic Predictive ("search as you type") Back Next ⚙️ Digital Tools: Core Technologies Spreadsheets CRM CRM + ERP CRM + ERP + PIM/DAM Back Next 🤝 Team Culture: Senior Digital Leader 1 person who has stepped up Director with digital experience VP with digital experience 15+ years experience, often from outside or Chief Digital Officer Back Next 🤝 Team Culture: Team Size <5 people; digital leader w/ small team 5-20 people; mix of in-house and outsource 20-40 team, 40+, all mostly in-house 40+, all mostly in-house Back Next 🤝 Team Culture: Senior Team Mindset Digitally Skeptical Skeptical Open-minded Fully embraced Back Next 🤝 Team Culture: Sales Team No engagement Frightened with digital Mobile app access to pricing/ inventory/ quoting Fully aligned and integrated sales channels Back Next 🤝 Team Culture: Development Process Waterfall Mostly waterfall, some agile Mostly agile, some waterfall Agile Back Next 🤝 Team Culture: Profitability Expectations Additional revenue, outweighed by cost of investments Additional revenue, additional costs, but breakeven Additional revenue outweighs additional costs Higher revenue + lower costs Back Next 🤝 Team Culture: Organizational Design No employees with specialized digital roles Few employees with specialized digital roles Some employees with specialized digital roles Many employees with specialized digital roles Back Next 🌟 Customer Experience: Channels 1 site (own .com or Amazon) Own site + 3rd party sites Own site in multiple geographies + 3rd party sites Several channels, several sites Back Next 🌟 Customer Experience: Amazon See only as competitor Mostly viewed as competitor Mostly viewed as partner Practice active "coopetition" Back Next 🌟 Customer Experience: Access to Orders None Can view past orders Easy re-ordering based on past purchase Predictive ordering based on product lifecycles Back Next 🌟 Customer Experience: Chat Functionality None Limited Live chat AI-driven + Live Chat Back Next 🌟 Customer Experience: Payments Accepted Non-transactional site Credit card ACH Alternative payment methods (e.g. Credit Key, Balance, etc.) Back Next 🌟 Customer Experience: New Digitally-Enabled Business Lines None/minimal Product diversification Product/service diversification Technology-enabled solutionning Back Next 🌟 Customer Experience: Customer-Centric Input Methods None Occasional surveys / focus groups Customer advisory group for eCommerce Advanced customer behavioral analysis Back Next 📊 Data & Insights: Analytics None Need to ask my BI team On-demand dashboards Business can run own reports Back Next 📊 Data & Insights: KPIs Offline-centric Hybrid Online-centric Omnichannel Back Next 📊 Data & Insights: Organizational Alignment Team in silos Some teams share data Most teams share data All teams work off shared data Back Next 📊 Data & Insights: Internal Feedback Loop Siloed Single-team dominant Multiple teams involved Cross-functional, actively sharing Back Next 📊 Data & Insights: External Feedback Loop Customers Customers, tech partners Customers, tech and distribution partners Customers, tech partners, distribution partners, marketplaces Back Next 📊 Data & Insights: State of Data Messy and not ready for external use Some clean data, most not ready for external use Mostly clean data, some not ready for external use Clean and ready for syndication Back Next 📊 Data & Insights: Using AI Tools to Enhance Data No Small test Some Extensive Back Next 🎉 Your assessment is complete! Get Results Read Full Article ➜ Share Article: Copy Link
