A/B Testing, also known as split testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. This method involves changing one or more elements on a page and testing the changes against the original to see which performs better in terms of user engagement, conversions, or other metrics. A/B testing helps in optimizing user experience and improving business metrics. The process involves creating variants, splitting traffic, and collecting data to analyze which variant performs best. By using A/B testing, businesses can make data-driven decisions to enhance their digital products.
What are the benefits of A/B Testing?
A/B Testing, also known as split testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better.
How does A/B Testing improve user engagement?
A/B Testing helps in optimizing user experience and improving business metrics by comparing different versions of a page and analyzing user interactions.
How is traffic split in A/B Testing?
In A/B Testing, traffic is split between the original version and the variant to collect data and determine which version performs better.