Customer Segmentation: Cluster Approach
The clustered RFM model enhances traditional segmentation techniques by scoring customers on Recency, Frequency, and Monetary metrics and consolidating the results into manageable, intuitive categories....
DataA collection of 7 posts
Accessing business insights
Scaling Data Governance
Effective data governance ensures data remains accurate, accessible, and compliant with evolving regulations. However, scaling governance processes introduces challenges, from integrating diverse data sources to maintaining robust security and privacy across regions....
Adaptive Customer Insights
Adaptive data maturity signifies the highest level of data management sophistication, where advanced analytics and predictive modeling empower organizations to anticipate customer needs and act in real-time....
Achieving Data Maturity
Customer data maturity refers to an organization’s ability to collect, integrate, and utilize data effectively to inform decisions and enhance customer experiences....
Achieving Customer Data Excellence
Customer data maturity extends beyond technological enhancements; it represents a strategic paradigm. By developing an ecosystem where data is unified, accessible, and actionable, organizations can foster personalized interactions, implement predictive analytics, and drive sustainable growth....
Power BI Migration Overview
As organisations strive to foster a data-driven culture, many are turning to Power BI for its robust capabilities in managed self-service business intelligence (SSBI) and streamlined enterprise BI delivery....